Who we are.
Born from a century of experience, we innovate, regenerate and communicate wool as a force for good.
Through innovation, we develop apparel wool insulation from the ground up to drive forward facing change within wool and textile industries.
Our view of the world is about maximising natural solutions throughout our supply chain and end users for the good of the planet.
Based in the world-famous UNESCO World Heritage site Salts Mill, we sit amongst the walls of wool ancestors. This is where we grade, blend and innovate natural apparel insulation with fibres grown by our Woolkeepers.
Our family of wool experts find news way to use wool in technical applications as part of our commitment to replace synthetic fibres (avoiding microplastics), and drive regeneration of grasslands through grazing sheep.
Meet some of the Team
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Jo Dawson
FOUNDER
Jo Dawson is a prominent advocate for regenerative farming. As the Chairman and CEO, with a background in sheep farming, he is an expert in how to use wool across multiple applications. His approach is not only visionary but also accountable, as evidenced by his involvement in founding The Woolkeepers® programme
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Ali Atkins
COMMUNITY
Ali has built her career advocating responsible textile sourcing. Focussed on ethical practices, she actively works to create positive impact for both people and the planet.
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Kaye Yeomans
DEVELOPMENT
Kaye holds a Master's in Textile Science and is a specialist in sustainable wool innovation. Her expertise is pivotal in driving the development of environmentally friendly fibres at HD® Wool.
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Nicola Davies
SALES
Nicola brings over 20 years of experience in performance outerwear, technology, and garment manufacturing to the business. Her insights into the apparel industry are invaluable in product development and adapting to new market trends effectively.